Inside Domino’s Pizza

We’ve all had those moments of pizza-induced bliss, and who better to thank than Domino’s? Let’s take a delicious dive into the world of Domino’s Pizza, exploring their global presence and cool store designs.

Domino’s Global Presence

Domino’s Pizza isn’t just a pizza chain; it’s a global phenomenon. As of 2023, Domino’s operates over 20,591 restaurants worldwide. That’s a lot of dough!

Here’s a snapshot of their global footprint:

CountryNumber of Stores
United States6,619
United Kingdom1,249
Total Worldwide20,591

With a presence in over 83 countries and 5,701 cities, you can find our beloved Domino’s almost anywhere. Whether you’re craving a Domino’s pepperoni pizza in New York or a Domino’s veggie pizza in Mumbai, Domino’s has got you covered.

Domino’s Store Innovations

Domino’s isn’t just about delivering pizzas; they’re also about delivering innovation. Over the years, Domino’s has introduced several store innovations to enhance customer experience and streamline operations.

  1. Pizza Theater: This concept allows customers to watch their pizzas being made. It’s like dinner and a show, minus the overpriced tickets.

  2. Domino’s DXP (Delivery Expert): A car designed specifically for pizza delivery, featuring a built-in warming oven to keep your pizza hot and fresh. Talk about a hot ride!

  3. Domino’s Tracker: An online feature that lets you track your pizza from the oven to your doorstep. It’s like stalking, but for pizza.

  4. DRU (Domino’s Robotic Unit): An autonomous delivery robot being tested in select locations. Because who wouldn’t want a robot to deliver their Domino’s stuffed crust pizza?

  5. Voice Ordering with Amazon Alexa: You can now order your favorite Domino’s deep dish pizza using just your voice. It’s like magic, but tastier.

Domino’s continues to innovate and expand, making every bite unforgettable. Hungry for more? Check out our articles on Domino’s new pizza and Domino’s coupons to stay in the loop on all things delicious.

Domino’s Business Insights

Alright, folks, let’s dig into how Domino’s Pizza is not just keeping up but leading the pack in the pizza delivery game. We’re dishing out some juicy details on our revenue growth and how we keep our customers smiling.

Revenue Growth and Success

Domino’s Pizza has been on a roll, with revenue numbers that make us want to shout “Holy pepperoni!” In 2023, we pulled in a staggering $4.48 billion in revenue. That’s a whole lotta dough, both literally and figuratively.

Here’s the breakdown:

YearRevenue (USD)
2020$4.12 billion
2021$4.36 billion
2023$4.48 billion

Our Average Weekly Unit Sales (AWUS) for franchised units in 2018 was $22,045, which means each store was raking in over a million bucks annually (Wikipedia). And for those stores making more than $25,000, our EBITDA was a tasty 15.0%.

Domino’s Customer Satisfaction

Now, let’s talk about what really matters – keeping our pizza fans happy. Our main customer base is right here in the US, but we’ve got a lot of love from India and Malaysia too. We know that a happy customer is a loyal customer, and we’re all about making every bite unforgettable.

With over 5,700 outlets in the US and a presence in 58 other countries, we’re everywhere you want us to be. In the second quarter of 2020, we brought in over $3.4 billion in global sales (Cascade). Our creative marketing moves, like the “Paving For Pizza” campaign and our cool autonomous pizza robots, have won hearts all over.

For more on our tasty offerings, check out our sections on Domino’s vegan pizza, Domino’s thin crust, and Domino’s stuffed crust pizza. And if you’re hunting for deals, don’t miss out on Domino’s coupons and Domino’s vouchers.

At Domino’s, we’re not just about making pizza; we’re about making pizza that people crave. And that’s what keeps our customers coming back for more.

Domino’s Expansion Strategies

If there’s one thing we love more than pizza, it’s more pizza. Domino’s has nailed the art of expanding its cheesy empire. Here’s how we do it.

International Market Growth

Domino’s has truly mastered global domination—pizza style. As of 2023, we operate a whopping 20,591 restaurants worldwide. That’s a lot of dough! And it’s not just the quantity; it’s the quality, with over 13,000 international stores showing a steady increase.

We first dipped our toes into international waters in 1983 with a store in Winnipeg, Canada. Our next move was to Queensland, Australia, and from there, we never looked back (Domino’s). Domino’s now operates in more than 90 countries, including pizza-hungry nations like India, where we have 1,567 stores under Jubilant Food Works.

Here’s a quick look at our global footprint:

RegionNumber of Stores
United States6,619
Rest of the World12,405

Franchise and Public Trading

Franchising is the secret sauce to our expansion strategy. By allowing local entrepreneurs to run Domino’s stores, we’ve managed to grow rapidly. It’s a win-win situation: franchisees get a proven business model, and we get global pizza coverage.

But let’s not forget the money talk. Our stock is as hot as our ovens. Domino’s went public in 2004, and since then, our shares have risen like a perfect pizza dough. This public trading move has fueled our growth, allowing us to invest in technology, marketing, and more stores.

If you think about it, our franchise and public trading strategies are like the perfect pizza combo deal: you get the best of both worlds. For more on our creative promotions, check out our section on Domino’s Marketing Tactics.

We’ve also mastered the art of online ordering, and our pricing strategy is a customer magnet. With pizzas starting at just $5 and other goodies like breadsticks and desserts at rock-bottom prices, we’re a budget-friendly choice ( For the latest deals and offers, check out our Domino’s deals page.

In summary, our expansion strategy is like a perfectly crafted pizza—each ingredient meticulously chosen to ensure we’re the best in the business. So next time you enjoy a slice, remember you’re part of a global pizza movement!

Domino’s Marketing Tactics

When it comes to marketing, Domino’s pizza isn’t just playing the game; they’re rewriting the rules. Let’s dig into the tasty world of their marketing tricks.

Online Ordering Revolution

We live in a time where convenience is king, and Domino’s gets it. They kicked off online and mobile ordering way back in 2007 (Domino’s). This move changed how we order pizza, making it super easy and fast. Now, you can order through their website or app, get real-time updates, and even track your pizza delivery via GPS (

To make things even cooler, they rolled out Carside Delivery in 2014. Picture this: you pull up to the store, and your pizza is brought right to your car. No need to leave the comfort of your vehicle. Pure genius, right?

Creative Promotions

Domino’s has a talent for creative promotions that grab attention and boost sales. One standout example is their “Tweets For Treats” Twitter promotion in March 2012. For each tweet that included the hashtag #letsdolunch, Domino’s offered a discount. This clever campaign increased online pizza sales by 43% and overall revenues by 14.6%, pulling in a cool £43.6 million (

But that’s not all. Domino’s pricing strategy is a masterclass in attracting customers of all budgets. They offer pizzas starting at $5 for a medium size with various topping options, breadsticks and salads starting at $3, and desserts for as little as $2. To sweeten the deal, they frequently roll out enticing specials and combo packages (

In 2020, Domino’s spent $35.7 million on advertisements, executing campaigns that were as innovative as their pizzas. The “Paving For Pizza” campaign saw Domino’s fixing potholes in U.S. cities, ensuring your pizza arrives safely. They also introduced autonomous pizza robots in Dutch and German cities, and launched a pizza bot named Dom on Facebook Messenger. Talk about forward-thinking!.

For more mouth-watering deals, check out our dominos coupons and dominos vouchers. And if you’re wondering what to order next, explore our dominos menu for a plethora of options, from dominos vegan pizza to dominos stuffed crust pizza.

Tweets For Treats43% increase in online sales, £43.6 million revenue boost
Pricing StrategyPizzas starting at $5, breadsticks at $3, desserts at $2
Advertising Spend$35.7 million in 2020

With these clever marketing tactics, Domino’s ensures that every bite you take is unforgettable.

Domino’s History and Milestones

Founding Story

Back in 1960, two brothers, Tom and James Monaghan, bought a tiny pizza joint in Ypsilanti, Michigan, and called it DomiNick’s. Fast forward five years, and a delivery driver named Jim Kennedy suggested a name change that would stick forever—Domino’s Pizza. Tom ended up buying out his brother’s share, who swapped his equity for a used Volkswagen Beetle. Quite the trade, huh?

By 1965, Tom had cleared all debts, and the franchising began. Domino’s started spreading faster than cheese on a hot pizza, and soon enough, it was taking over the globe, one slice at a time.

Milestones and Achievements

Domino’s isn’t just about pizzas; it’s about breaking records and hitting milestones. Here are some of the most memorable moments in Domino’s history:

First store opened1960Tom and James Monaghan open DomiNick’s
Name change to Domino’s Pizza1965Rebranded from DomiNick’s
200th store1978Expansion accelerates
1,000th store1983International presence established
5,000th store1989Opened in Colombia, Costa Rica, and Spain (Cascade)
Online ordering launched2007Revolutionized pizza delivery
15,000th store2018Continuous global expansion

In January 1989, the company celebrated opening its 5,000th store, marking its presence in countries like Colombia, Costa Rica, and Spain (Cascade). By this time, sales in the US alone hit $2 billion. Despite facing challenges, Domino’s kept dominating the market with 3,605 units spread across various countries.

Domino’s has come a long way from its humble beginnings. With innovative approaches like online ordering and creative promotions, the brand has ensured that every slice is memorable. For more on Domino’s delicious offerings, check out our articles on dominos menu and dominos new pizza.